That is the question to consider when building your business website. To help you make that choice, I’ve discussed 7 things to consider before you start a blog for your business.
1 Do you have enough passion for the blog topic?
I am a firm believer in doing things that you love. Whether that is for your career or as a hobby, I think it is so important to find something you are passionate about, and just do it, like Nike.
Doing a job you love isn’t for everybody, sure, I think people will enjoy it more. My father is a prime example of someone who never completely loved his job, but woke up every morning and just did it.
Because he was passionate about providing the best lifestyle he could for my mum, myself and my brothers. And he followed through, because, without his commitment to something he didn’t always enjoy, we would never have been able to live overseas or travel around the world.
So before you commit to blogging for your business, be certain that it is something you are truly passionate about.
You don’t necessarily have to be passionate about the topics being discussed, it can help, but it isn’t a requirement. Perhaps you’re passionate about helping people learn more about your industry or business and what you can do to help them. Or maybe you’re just passionate about the process.
Whatever the case may be, passion fuels your commitment when done for the right reasons.
2 Do you enjoy writing?
A slightly obvious question considering a blog is predominantly words. But it’s important to consider. Blogging is, essentially, writing. Writing online if we’re being pedantic.
If you enjoy writing, you are less likely to want to throw in the towel halfway through writing the fourth content-heavy post of the day.
If you want to start a blog for your business, you need to find some sort of enjoyment in the process. Whether that is finding enjoyment in the actual writing of the post or knowing you will be satisfied with the end goal result. Which is providing value to help your target audience.
Another obvious thing to mention, you need to have at least some skill in writing – punctuation and grammar wise. Use spell check or another program that can help you focus on readability. You need to structure your blog posts so that your audience can understand its purpose and how it is meant to help them.
Poor spelling and incorrect use of grammar can affect how potential customers view your brand. It can come across as unprofessional and rushed almost as if you haven’t gone over your content to edit before sharing.
3 Do you have the skills/knowledge to create attention-grabbing visual media?
A key feature of blogs today are the graphics that accompany posts. In most cases, visual media is an important part of blogging. If you want your blog to grow then you will want to include high-quality, attention-grabbing visual media – whether that is through images, graphics or video is entirely up to you.
If you’re not photography-savvy, there are multiple stock photo websites that allow you to download pictures for usage online. I prefer using pexels or pixabay. A great program for creating awesome graphics for beginners is Canva (they also have stock photos available to people on their ‘work’ plan). For The Social Cake, I create my main blog graphics using the Pinterest canvas and then have customised three different templates within that size.
For video content you’re going to need the right equipment, depending on the type of content you want to create. Although nowadays, cellphone cameras are incredibly advanced. I like to use my S8 plus to take photos and videos if it’s more convenient.
4 Are you willing to take on the extra costs?
As I mentioned previously, you need to have the right equipment and software for your needs. But money isn’t the only cost you need to consider before blogging for your business.
As they say, time is money and blogs can cost a lot of time.
Let’s break down The Social Cake blog writing process:
- Brainstorm blog post idea
- Draft a value-driven post (1500+ words)
- Create graphics for blog post and social media
- Create any extra collateral
- Other images to include in blog post
- Any resources to offer your audience
- Edit the post (at least twice)
- Format the post on your chosen platform
- Insert any links, collateral, etc into the post
- Double check everything works as intended (links, opt-ins, downloads)
- Schedule post
- Schedule social media sharing of post
- And repeat
Depending on how frequently you want to blog, which needs to be frequent enough that your audience doesn’t forget about you or your business. Blogging can be incredibly time-consuming. However… There are some techniques that you can use to speed up the process. My favourite is to schedule batching days into my business action plan.
My batching days include:
- Blog post brainstorming
- Planning the editorial calendar
- Drafting blog posts
- Creating blog graphics
- Etc, etc, etc.
I simply split the tasks it takes to create a full blog post and batch multiple blog posts at a time.
5 Are you organised enough to start a blog?
If you struggle to keep up with mundane business tasks or find your days full of client/product work. Starting a blog for your business may not be right for you at this time.
Simplifying your organisation processes can help you to get tasks done quicker and with more ease. I found that since becoming paperless in business (and life) I have become more efficient at completing errands and tasks.
If you’re struggling to make the leap over to digital, check out how I’ve managed to do it here. And this is coming from someone who is obsessed with cutesy stationery stores.
6 Do you know your niche?
Being in business, you should already have a target market.
But do you know the sort of value they would need from a blog?
Knowing your niche’s wants, needs and desires will go a long way in helping you determine whether a blog is a viable option for your business. Not only will this knowledge help you with content for the blog, it will also help you to create the services and/or products that your audience needs.
If you’re not completely certain about who your ideal customer is yet, then check out this blog post where I teach you how to get inside their head.
7 Will you hold yourself accountable and stay committed?
Accountability is something that is necessary when it comes to not only business but life in general. Being able to hold yourself accountable for slip-ups and errors is important for personal growth. But I get it, sometimes life happens and we get bogged down with a list of things to do, that we can’t keep up with. And that’s okay.
What isn’t okay, is if you use that bump in the road as an excuse to slack off.
Laziness will get you nowhere.
So to avoid the lazy train you need to hold yourself accountable for your actions, especially when things get difficult. There are endless ways to hold yourself accountable. But at the end of the day, it is a personal thing. Whether you need someone else to rely on you to keep you going or whether you have enough drive and commitment to be accountable.
What matters is that you find what works, and you use it.