I need to come clean. The Social Cake has been at an absolute standstill because of a number of reasons – the most important one being that life got in the way. If you’re truly interested in knowing more, watch this. Regardless, it is the end of the first quarter and I have made little progress. But I have decided on a few key changes.
If you’ve read this post about the 2018 Facebook changes and my strategies I had planned to implement… Well, let’s just say I have re-evaluated where I want to focus my energy and attention. Facebook is off the list of current growth strategies for the moment, simply because I don’t have enough free time to dedicate to The Social Cake’s Facebook page. Instead, I’m going to be focusing on continuing to grow The Social Cake’s Instagram and Pinterest – and that’s it.
But before you roll your eyes thinking, girl, bye. Just hold up a sec.
I’ve been in a constant debate with myself over whether to choose a personal brand or a business brand. I finally reached the conclusion that I want to and will do both.
So even though I’ve chosen to only grow The Social Cake on Instagram and Pinterest, I will simultaneously be working on content for The Social Cake blog and content for my personal brand. Basically, digital marketing is something that I definitely enjoy and can see myself working on career-wise. But I also have other dreams and aspirations – goals I have had since I was a little girl.
Firstly, I want to be a successful author (by successful I mean not have to work a different job while writing my books).
Secondly, I want to travel and live overseas again. I want my children to travel and live overseas because it truly is an eye-opening experience. One I think that is necessary for people to become a little less sheltered by their own culture or country’s perceptions of others.
And third, I want to be my own boss. Whether that is through running my own business or being able to write anywhere I want in the world.
If you’re interested in the strategies I will be using for these then I recommend checking out my Youtube channel every month or so. I’m planning on doing a monthly ‘Plan With Me’ series that will also feature an analysis of the strategies I implemented that month to grow my own socials – what worked, what didn’t and my future plans.
As for The Social Cake – stick around for a bit longer. I’m currently working on The Sweet Social Series all about creating your own social media marketing plan for your business. This will most definitely be up by the end of this month.
Thanks for being so patient!