If you run your own business, have a side hobby or are simply looking to grow your personal brand, you need to have a social media marketing plan. These days, everything is digital and it is only fair to assume that technology will continue to grow at its current rate. If you haven’t already, you really should start embracing the changes that have come about with the digital age.

Why do you need a social media marketing plan?

Because without one, you may as well be running around like a headless chicken. Digital advancements have allowed for increased growth in a lot of things – especially our level of impatience. These days we want it now and if we don’t get it now, we move on to the next thing.

As I mentioned in a previous post, you need to take advantage of the virtual first impression social media gives you. You need to showcase not only your business but also your brand personality and at the same time, be providing incredible value to your current and potential audience.

But I get it. Social media can be hard and it can be time-consuming. That’s why a social media marketing plan is so important as it helps you to focus your socials.

What goes into a social media marketing plan

The main things for you to consider when creating your social media marketing plan are your:

  • Marketing objectives
  • Strategies to use
  • Marketing budget
  • Action plan
  • Task timeline
  • Social media systems

If you can look at that list and think ‘great! I know where to go from here’ – that’s awesome! However, if you feel you need a bit of a helping hand, I’ve created a double layer of sweetness in the form of an ebook and workbook. This resource will basically take you step-by-step through the process of creating a social media marketing plan for your business/side hobby/personal brand – plus it includes examples throughout each step.

Download Your Social Media Marketing Plan Ebook & Workbook

Sarita Taurima is all about digital marketing and social media. When she isn’t using some form of technology, she spends time with her family or works on her fantasy novel series. She also uploads weekly to Youtube with videos on organisation, productivity, goal-setting and digital marketing.